Twenty-one consecutive days. A full charge, a journal entry, and a public post, every single day. This is not a feature you buy. It's a commitment with your name on it.
The full practice, every day, for twenty-one days in a row. Not most days. Not "on average." Consecutive. That's the whole point, and the whole power.
A journal entry each day: what moved, what resisted, what changed. By Day 21 you'll hold three weeks of evidence in your own words.
A public post each day, anywhere you actually show up online. Telling the world makes it real, and your practice quietly gives the people watching permission to begin.
One grace day per week, because life is real. Miss more than that, and the run ends honestly, and you can begin again. The rules are firm because the promise is
The Challenge costs nothing to enter. It rides on your $179 annual membership. Complete all twenty-one days and you earn $52 of that $179: a 29% saving on a year, earned one day at a time.
Why would we pay you to finish? Because a member who has actually felt three weeks of this practice is worth more to the work than $52 of advertising ever could be. The people who finish don't finish for the money. But on Day 13, when it's raining and the couch is winning, it helps to remember there's something with your name on it waiting at Day 21.
One great session gives you a state, a few beautiful hours. Twenty-one consecutive days begins something different: a baseline that has actually started to move.
We're honest about the number: 21 days is a rhythm, not a finish line. Research on habit formation puts the real average far past three weeks, which is exactly why the app thinks in cycles, and why the Challenge is designed to be the strongest possible first one. It's the front door to the practice, taken at a run.
So when Day 21 arrives, the honest advice is simple: begin the next cycle. Three cycles brings you close to the number the research actually points to (close, but not across it), and for some the deep settling takes longer still. The Challenge starts the work. The rhythm finishes it.
And the daily public post isn't vanity. It's the ripple. Your steadiness, spoken out loud for three weeks, quietly changes what the people around you believe is possible for themselves. Your calm is contagious.
All three: your full charge completed in the app, a journal entry written, and a public post made that day. The app tracks each day of your run so you always know exactly where you stand.
You have one grace day per week, three across the Challenge. Use one and your run continues unbroken. Miss beyond your graces and the run ends. Honestly, and without shame: you can start a new run whenever you're ready.
No. The rebate belongs to a finished run. That's what makes it mean something. But an ended run costs you nothing: entry is free, and a new run is always open to you. The rebate itself can be earned once per membership year.
When you complete Day 21, we review your finished run and send your $52. A person does this, not a script. Completions are honored, not processed.
How your $52 arrives depends on where you pay for your membership. Through Google Play, we send it to you directly by PayPal. Through the App Store, it comes as $52 off your next year, which makes that year $127.
No. With an annual membership, entering is free. The $179 is the membership itself, and the Challenge is how you earn $52. Begin a run any time during your membership year, up to 21 days before your renewal, so a full run fits inside the year you've paid for.
The Challenge is built on the full daily practice, so yes, it rides on an active annual membership. Start the free trial, feel the practice, then take the year and run the Challenge.
The run is absolutely yours to take: the tracking, the milestones, the badge. The $52 rebate, though, belongs to the $179 public rate. Your Founding rate is already locked at $89, a deeper discount than the Challenge could ever rebate, every year, for life. We'd love to see your name on Day 21 anyway.
The Challenge lives inside the app, so start there.
✦ Get the AppFeel it for yourself.